Spotify for Artists
Spotify's mission is to unlock the potential of human creativity by giving a million creators the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. As part of the Music Mission org, I design the experiences artists, labels, publishers, and distributors use to express themselves and connect with audiences. Some experiences I've helped design are:
- Music videos (official, live performances, DJ sets, etc.)
- SongDNA
- About the Song
- Music video pitching
- Spotify for Artists taxonomy & ontology
- Your Artist Messages (part of Spotify's annual Wrapped campaign)
Music Videos
We wanted to help artists connect more deeply with their listeners. Our research found that after streaming a video, listeners stream that song 64% more often over the following three weeks on average. They were also 1.4x more likely to save, share, or add that song to a playlist. They would also go on to stream from the rest of the artist's catalog 57% more during that same period.
SongDNA & About the Song
These features spotlight the humans, creative process, and stories behind the music. SongDNA is an interactive map that illustrates connections between songs, showing collaborators, samples, and covers, while About the Song highlights the creative process and cultural impact. Both help listeners to see and celebrate the people and musical connections behind the tracks they love. The more fans understand the craft that underpins the music they listen to, the deeper their fandom grows, and the more invested they become in the people who create it.
