bgoti (be gold on the inside)

Bgoti (pronounced, be•goh•tee) is a creative house and lifestyle brand whose main objective is to quintessentially beautify the life experience via art, design, technology, and engineering. I was invited to consult as Head of Strategy & Engagement, and support the brand/artists in bolstering bgoti's online presence, and generating revenue through the sale of artwork and merchandise. 

Since joining, the brand has seen a number of successes, including:

  • The launch of the #bgoti365 social campaign

  • Establishment of OjoOro (an analog film store/initiative)

  • Establishment of Stereo Salad (a 90s inspired zine)

  • Increased profits on bgoti original artwork and merchandise

#bgoti365

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"Life is an adventure, and documenting it should be enjoyed just the same."

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"A mixtape zine for the creative and curious ones."