bgoti (be gold on the inside)
Bgoti (pronounced, be•goh•tee) is a creative house and lifestyle brand whose main objective is to quintessentially beautify the life experience via art, design, technology, and engineering. I was invited to consult as Head of Strategy & Engagement, and support the brand/artists in bolstering bgoti's online presence, and generating revenue through the sale of artwork and merchandise.
Since joining, the brand has seen a number of successes, including:
The launch of the #bgoti365 social campaign
Establishment of OjoOro (an analog film store/initiative)
Establishment of Stereo Salad (a 90s inspired zine)
Increased profits on bgoti original artwork and merchandise
"Life is an adventure, and documenting it should be enjoyed just the same."