Christopher Lee

Hi there.

I'm a Writer & Content Strategist based in Brooklyn, NY. Feel free to explore some of my work below, or visit my bio to learn a bit more about me.

Selected work

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Rethinking the Criterion Collection User Experience.

The goal in this scenario was to better integrate Criterion's online film, editorial, and retail assets & to position them as an online resource for cinephiles and casual film viewers, alike.

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Reintroducing Marvel's Animated Series.

With the advent of Black Panther's box office premiere, we launched a campaign to place BET Networks at the center of the conversation. 

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Helping New Yorkers Achieve their Fitness Goals.

We partnered with a New York-based startup to design an experience that would help gym-goers discover fitness opportunities, and motivate them to stick with their workout routines. 

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Creating a New Platform for Innocence Project.

IP contacted my team to revamp their website, and develop a new editorial strategy.

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Voicing the Stories of the Wrongfully Convicted.

We built a campaign microsite to serve as a curated platform for videos of exoneree stories, legal/forensic experts, and more.

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Implementing Custom Content Modules for The Rundown.

As The Rundown With Robin Thede started to cultivate an audience, we sought product opportunities to enrich the content experience for its viewers.

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Strategizing w/ bgoti.

As Head of Strategy & Engagement, I support the brand/artists in bolstering bgoti's digital presence, and generating revenue through the sale of artwork and merchandise.

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Capitalizing on the Craft Beer Wave w/ E.C. Kraus.

The company tapped (pun intended) my team to increase the sales and engagement around their home beer brewing equipment.

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Talking Content Strategy @ WordPress' WordCamp Conference.

I was selected to deliver a seminar at WordPress’ 2014 WordCamp conference, where I spoke on copywriting/content strategy.

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Writing Samples.

Here are a few samples of my written work - ad copy, website copy, longform content, etc.

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Great ideas don't exist in a vacuum; they are borne of creativity and collaboration. Working as a part of talented teams, and exploring new ways of thinking, are how I best bring projects to life.

 

Get in touch with me at cwlee626@gmail.com.

Contact me for:

Digital strategy
Copywriting
Editing
UX

Storytelling
Information Architecture
Campaigns

SEO
Pitches
Idea/concept development

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