The goal in this scenario was to better integrate Criterion's online film, editorial, and retail assets & to position them as an online resource for cinephiles and casual film viewers, alike.
With the advent of Black Panther's box office premiere, we launched a campaign to place BET Networks at the center of the conversation.
We partnered with a New York-based startup to design an experience that would help gym-goers discover fitness opportunities, and motivate them to stick with their workout routines.
IP contacted my team to revamp their website, and develop a new editorial strategy.
As The Rundown With Robin Thede started to cultivate an audience, we sought product opportunities to enrich the content experience for its viewers.
As Head of Strategy & Engagement, I support the brand/artists in bolstering bgoti's digital presence, and generating revenue through the sale of artwork and merchandise.
The company tapped (pun intended) my team to increase the sales and engagement around their home beer brewing equipment.
I was selected to deliver a seminar at WordPress’ 2014 WordCamp conference, where I spoke on copywriting/content strategy.
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